UX and digital experience reviews · Montrose, Colorado

Find and fix friction in your digital customer experience.

Refuel Design helps small businesses and product teams identify where websites, products, and customer flows are confusing, unclear, or harder to use than they need to be — then turns those findings into practical next steps.

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What I look for

The small moments that make people pause, leave, or ask for help.

I look for confusing language, unclear paths, missing context, awkward forms, and product flows that make customers work harder than they should.

Clearer paths

Help visitors understand where to go, what to do next, and why it matters.

Clearer paths

Help visitors understand where to go, what to do next, and why it matters.

Sharper messaging

Make services, offers, expectations, and next steps easier to understand.

Sharper messaging

Make services, offers, expectations, and next steps easier to understand.

Smoother flows

Spot friction in forms, signups, booking, onboarding, checkout, or handoffs.

Smoother flows

Spot friction in forms, signups, booking, onboarding, checkout, or handoffs.

Useful fixes

Get practical recommendations you can act on, not a vague strategy document.

Useful fixes

Get practical recommendations you can act on, not a vague strategy document.

Two ways to work with Refuel Design

For local and small businesses

Website & Customer Experience Reviews

A practical look at your website and the steps customers take to contact, book, visit, or inquire — what is confusing, what is missing, and what to improve first.

Good fit for service businesses, shops, nonprofits, and local teams that need a clearer path from interest to action.

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For startups, SaaS, and product teams

Product UX Audits

A focused audit of product flows, onboarding, key tasks, and unclear moments that slow users down or create avoidable support questions.

Useful when a product is live, feedback is mixed, or a team needs an outside read before changing the interface.

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How it works

A review that stays focused on what people actually experience.

Start with the goal

We clarify what needs to work better: more inquiries, fewer support questions, smoother onboarding, or a clearer path to purchase, booking, or signup.

Review the path

I review the experience from a customer’s point of view, looking for unclear decisions, extra effort, and moments where trust can slip.

Prioritize fixes

You get a clear read on what to fix first, what can wait, and which language or flow changes would make the biggest difference.

Who you’ll work with

Practical UX help without a big agency process.

Refuel Design is run by me, Jesse Brown, a UX and product design leader focused on helping small businesses and product teams make digital experiences clearer, easier to use, and easier to act on.

The work is direct, plainspoken, and focused on useful improvements: clearer language, simpler steps, better expectations, and fewer moments where customers have to guess what to do next.

Common questions

Not sure what needs fixing?

Do I need a full redesign?

Not always. Sometimes the bigger issue is unclear language, a confusing path, missing context, or a form that creates unnecessary friction. A review helps identify what should actually change before you spend time or money on a redesign.

What if I’m not sure what’s wrong?

That’s a good reason to start with a review. You do not need to diagnose the problem first. I look at the experience from a customer’s point of view and identify where people may be getting confused, hesitating, or working harder than they should.

Is this only for tech companies?

No. Refuel Design works with both small businesses and product teams. A local service business, nonprofit, shop, startup, or SaaS team can all benefit from a clearer digital customer path.

What do I get from a review?

You get a plain-English summary of the main issues, why they matter, and what to improve first. Depending on the project, this may include annotated screenshots, quick wins, larger recommendations, and a prioritized next-step plan.

Can you help before I hire someone to rebuild my website?

Yes. A review can help clarify what needs to change before a redesign starts, so you are not redesigning around the wrong problems.

What should I include when I request a review?

Send the website, product, or customer flow you want reviewed, along with what you hope people will do more easily. If you already have customer feedback, support questions, analytics, or examples of where people get stuck, that context is helpful too.

Contact

Request a review

Send a short note about what you’re working on and what feels unclear. You can include a website, product link, or customer flow if you have one ready.